Toyota auto news

Video: Pair of Toyota GT86s duel in parking lot drift battle

There is likely no end to the amount of fun one can have with an empty parking lot, a few cones and a willing vehicle. Add two capable machines to the mix and the enjoyment increases exponentially. When those happen to be two Toyota GT86 coupes, all that's missing is the not-so judicious application of one's right foot. Two pro drift drivers recently got the chance to fling the GT86 around in a quick battle, and the result is a video that shows just how controllable the GT86 is right out of the box.

While we could think of a handful of other sports cars that are as capable right from the showroom floor, the list of those with price tags as slim as the GT86 and its Scion and Subaru brethren is considerably thinner. Hit the jump for a few lessons in car control.

Continue reading Pair of Toyota GT86s duel in parking lot drift battle

Video: Pair of Toyota GT86s dual in parking lot drift battle

There is likely no end to the amount of fun one can have with an empty parking lot, a few cones and a willing vehicle. Add two capable machines to the mix and the enjoyment increases exponentially. When those happen to be two Toyota GT86 coupes, all that's missing is the not-so judicious application of one's right foot. Two pro drift drivers recently got the chance to fling the GT86 around in a quick battle, and the result is a video that shows just how controllable the GT86 is right out of the box.

While we could think of a handful of other sports cars that are as capable right from the show room floor, the list of those with price tags as slim as the GT86 and its Scion and Subaru brethren is considerably thinner. Hit the jump for a few lessons in car control.

Continue reading Pair of Toyota GT86s dual in parking lot drift battle

Official: Toyota upgrades limited TS030 Hybrid racing program to full WEC entry

When Toyota announced its return to endurance sports car racing with the new TS030 Hybrid this season, the plan was to enter a handful of races, like Le Mans and Spa-Francorchamps, on an invitational basis.

Plans change, though, and Toyota has now upgraded the program to a full manufacturer entry, paving the way for it to compete in the entire FIA World Endurance Championship schedule. Now, with budget constraints, it's likely that Toyota will still pick and choose which races to contest, but it does open the door.

The change was apparently made in order to support endurance racing as a motorsport discipline. As part of its arrangement with the FIA, organizers at the Automobile Club de l'Ouest (ACO) need at least two manufacturers in the LMP1 category. With Peugeot's withdrawal, the series lacked the requisite level of participation, so Toyota stepped up to fill the void. Follow the jump for the full announcement.

Continue reading Toyota upgrades limited TS030 Hybrid racing program to full WEC entry

Toyota using Shazam music ID app for new TV spot, giveaway

Toyota is looking to meld the smartphones with the television in a new ad campaign. The automaker is giving fans a chance to win two Camrys in new promotion that uses the Shazam mobile app in conjunction with a TV spot. When the commercial airs, viewers simply fire up Shazam and enter the giveaway. (They can also enter the sweepstakes online.) Toyota says the program is the first and largest of its kind to use Shazam.

The "Connections" TV spot is designed to encourage further exploration of the so-called "Camry Effect," a social media campaign focused on how the Camry impacts people's lives for the better. Fans can enter the sweepstakes once daily for a chance to take home a Camry for themselves and one for a friend. Hit the jump for the full press release.

Continue reading Toyota using Shazam music ID app for new TV spot, giveaway

Report: Wagons West: Domestics picked up market share in California last year

Most days, California must seem like Kazakhstan for the Big Three. Domestic products aren't so popular out West, where Toyota and Honda have long stood atop the sales charts. But not in 2011.

According to a report in Automotive News, both General Motors and Ford managed to bump Honda from its silver medal position in 2011, though Toyota still holds a commanding market share lead. In a storyline we've heard before, the twin natural disasters in Asia curbed Japanese production, causing a 4.5 point loss of market share. Toyota's market share dropped from 22.8 to 19.2 percent, while GM and Ford tied at 12.6 percent - ahead of Honda at 12.1.

Booming sales in the Golden State helped the domestics to their 1.8 point gain. New vehicle registrations in California were up 9.9 percent, according to the report. The biggest sales gains last year were made by Kia and Jeep, which were up 53 and 49 percent, respectively.

Report: These are North America's top producing auto plants

Volkswagen has the honor of being this year's top producing North American automotive manufacturer by a wide margin with its Puebla, Mexico facility. The factory managed to produce 510,041 units last year, beating out second-place Nissan and its Aguascalientes, Mexico plant by a staggering 149,245 units, according to Ward's Auto. Nissan jumped from third to second place after Toyota and its Georgetown plant dropped from the top five. Toyota and Honda both saw themselves ousted from the leader board after a year pockmarked by disruptions from earthquake and tsunami activity in Japan and flooding in Thailand.

The Japanese automakers' vacancies made room for Hyundai and its facility in Montgomery, Alabama with 338,127 units to take fourth place. Ford, meanwhile, moved from fifth in 2010 to third in 2011 with 344,446 units from its Dearborn Truck plant. Nissan rounded out the top five last year with the company's plant in Smyrna, Tennessee taking the automaker's second spot on the list.

Ward's Auto reports Volkswagen enjoyed a boost from the popularity of the Jetta. That model alone helped push the company's Puebla facility to a 75,356 unit gain over last year's figures. Head over to Ward's to see the full report.

Report: Analysts: U.S. automakers will lose marketshare in 2012

Domestic automakers have much to be happy about, with Chrysler, Ford and General Motors all gaining market share last year for the first time since 1988. Yet according to Bloomberg, 2012 won't be as good to Detroit. Total sales are projected to grow from 12.8 million vehicles last year to 13.6 million, according to the report, but increasing competition from Korea and a Japanese recovery from the natural disasters of 2011 mean those extra sales aren't likely headed to the Big Three.

The news agency spoke to five analysts, and predictions have the U.S. automakers losing 1.3 percentage points this year. The analysts estimate that GM will drop 0.6 of a percent, Ford will lose 0.5 percent, and Chrysler will be down 0.2 percent. Toyota is seen gaining 0.9 percent, with Honda grabbing an extra 0.5 percent, while Hyundai and Kia are only projected to see their combined market share improve by 0.01.

If all this comes true, GM would have the top market share in the U.S. at 19 percent, with Ford in second at 16.3 percent, followed by Toyota at 13.8 percent, Chrysler at 10.5 percent, and Honda at 9.5 percent.

Video: Toyota returns to Super Bowl with "It's Reinvented!" Camry commercial

You know those Toyota commercials that we never get, the ones aired in distant lands like Australia and Brazil and that are, oh, interesting? We're finally getting one. Toyota is returning to Super Bowl advertising after a three-year hiatus with a 30-second version of this longer-form 60-second spot for the 2012 Camry, and we think it's amusing enough to be worthy of The Big Game.

This is a continuation of the reinvention theme introduced in the first 2012 Camry ad last year, and this commercial adds some comedy, a welcome change from Toyota's typically sober marketing campaigns. Toyota will also air a second 30-second spot during the NFL's championship game. Check it out in long form (along with the official press release) after the jump.

Continue reading Toyota returns to Super Bowl with "It's Reinvented!" Camry commercial

Study: Consumer Reports survey suggests buyers don't see differences between car companies

Today's vehicles are more powerful, more efficient and safer than ever before. In fact, today's car buyer would be hard pressed to spend his or her money on a genuinely bad vehicle. But those overall improvements may have also led consumers to believe there are no real differences between the various products offered by the world's major automakers. According to the Consumer Reports 2012 Car-Brand Perception Survey, Toyota, Ford, Honda and Chevrolet have all seen their scores drop by double digits compared to last year.

The survey asks consumers to rate brands across seven categories. Consumer Reports says that by combining those categories, the organization can get a handle on how each brand is perceived in the marketplace.

This year, Toyota continued to lead in the survey, though its persistent recalls saw the brand's perception fall by 17 points this year. Ford, Honda and BMW all saw their perception scores plummet more than 20 points. The results may indicate consumers are seeing fewer differences between automakers as products continue to improve. While that's good news for smaller automakers like Hyundai, Kia and Subaru, larger names in the industry should be worried. Head over to Consumer Reports for the full report.

Video: Dad disapproves of son's 530-horsepower MR2

Reaction vids certainly aren't in short supply. Whether it's a mom screaming her head off during a hot lap of Laguna Seca, a little boy freaking out over the silent rush of acceleration in a Tesla Roadster, or a wife screaming expletives at her husband in Italian during a Sunday spin in a Honda Civic Type-R, these candid-camera-style videos are usually good for a few laughs.

More recently, the meme has been slathered with sex appeal to attract even more eyeballs. There's this well-known example, plus someone on YouTube who just has pretty girls ride shotgun as he takes them for a ride.

We like it best when the passenger's reaction is honest and unscripted, though. Like this example, in which a son takes his father for a ride in his pride and joy: a 530-horsepower Toyota MR2. Shot back in 2010, it's not new, but we'd never seen it before and still get a kick out of the father's response.

Take a trip with Dad after the jump to see for yourself.

Continue reading Dad disapproves of son's 530-horsepower MR2