MINI auto news

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Report: Mini accidentally names deadly European weather front after its cars

02/07/2012   [Original: Autoblog]
Category: Etc., Euro, Marketing/Advertising, MINI

Weather System Cooper

The naming of a storm seems innocuous enough. After all, when some sort of weather event - be it a hurricane, tropical storm, blizzard or flood - comes along, we as human beings are going to talk about it, and having a name makes that a much easier process.

So, the marketing folk at Sassenbach, the ad agency used by Mini in its home country, probably thought it would be harmless and fun to buy the naming rights for an upcoming storm in Germany (as an aside... yes, you apparently can buy the naming rights to a storm in Germany!) to get people talking about Mini, even when not directly referencing their cars.

Harmless, though, it was not. As it turned out, Weather System Cooper spread snow, ice and freezing temperatures throughout all of Europe, claiming the lives of at least 100 people and sending thousands to the hospital to be treated for hypothermia and frostbite.

According to BBC News, both Mini and the ad agency have stopped commenting on the apparent flub, having previously stated that they didn't have direct control over which storm front would be named and couldn't know in advance how severe any specific storm may be.

While that's obviously true, we bet Mini and Sassenbach are praying to the god of good weather than Weather System Minnie - they bought the rights two two storms, presumably before the first turned into an unmitigated disaster - brings nothing worse than sunshine, rainbows and unicorns to the woebegone victims of Storm Cooper's swath of destruction.

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Official: Mini drums up yet another special edition, the Highgate

02/06/2012   [Original: Autoblog]
Category: Convertibles, MINI, UK, Special/Limited Editions

We are more used to seeing this in the six-figure realm of the automotive world: a carmaker putting out one special edition after another. But both Mini and UK buyers love their specializations, so Mini has provided another one called the Highgate. It follows the Baker Street and Baywater editions as the new hotness for 2012.

This one will be for the Cooper convertible (Baker Street and Bayswater were for the hardtops). The standard treatment is an Iced Chocolate exterior coat with Truffle stripes on the hood and a Silvertouched Truffle roof, but metallic options in Midnight Black and White Silver are also available.

Insid,e Dark Truffle Lounge Leather seats with blue piping meet a host of standard features such as Mini's cold-weather and Chrome Line Interior packages. It rides on 17-inch Double Cross wheels and gets a range of four engine options from that in the 122-horsepower Cooper to the 143-horsepower motor from the Cooper SD.

Prices start at £21,300 ($33,693 U.S., not that we'd ever get it here) on-the-road for the manual-transmission Cooper Highgate Convertible, to £26,050 ($41,206 U.S.) OTR for the Cooper SD Highgate Convertible with an auto. More information is in the press release after the jump and plenty of eye candy in the gallery of high-res photos.

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First Drive: 2012 Mini Cooper S Roadster

02/01/2012   [Original: Autoblog]
Category: Convertibles, MINI, Driving

Attractive New Roadster Prepares To Cannibalize Convertible

2012 Mini Cooper S Roadster

For a brand that's only about 11 years old (since its modern rebirth, anyway), Mini is doing quite well for itself. Since the launch of the 2001 Mini Cooper, the BMW-owned automaker has now sold over two million vehicles in 100 markets, and over the course of the past decade, has expanded one front-wheel-drive platform into six models with a grand total of 39 different variants. The fact that Mini has hit the big time is in no way breaking news.

What's really interesting is how each new model continues to be supported and loved by the Mini faithful. Perhaps the most controversial addition came in 2010, when Mini first debuted its bigger, four-door Countryman - the most un-mini Mini. Now, though, it has grown to account for 30 percent of the brand's sales here in the United States, perfectly coexisting with its Hardtop, Convertible and Clubman brethren. Nicely done.

But this story isn't all loveliness and perfection: Enter the Mini Coupe, a car that we can't quite give our seal of approval. It's heavier than the iconic Hardtop, less functional, more expensive and frankly, less attractive. Sure, it stands true to the brand's core values of fun, tossable driving dynamics and cheeky style, but at the end of the day, we don't downright love it like we do the other models.

Now meet the Roadster. Immediate comparisons to the Coupe are indeed warranted (we'll get to that), but if any car in the Mini portfolio should be worried, it's the Convertible. The Roadster is less expensive than the aging Convertible, looks better (arguably) and has a more capacious boot. No, this new Roadster doesn't seat four, but then again, the Convertible doesn't exactly do a fantastic job of that, either. And after driving the new Mini Roadster along the sunny Portuguese coast, our impression is that this sixth Cooper variant isn't so much another niche product for a niche manufacturer, it's instead a better droptop than the current Cooper Convertible.

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Official: Mini claims first international rally win

02/01/2012   [Original: Autoblog]
Category: Motorsports, MINI, Middle East

Mini JCW SPC at Qatar International Rally

It may not be a World Rally Championship event, but Mini is celebrating its first win at an international rally (at least its first such win of the modern era).

The event in question was the Qatar International Rally, a fully FIA-sanctioned event that kicks off the 2012 Middle East Rally Championship (MERC). Abdulaziz Al-Kuwari (with his brother Nasser as co-driver) edged out the competition by an impressive margin of 2:24.9 in the Mini Countryman JCW Super Production Car - the same vehicle that Prodrive fields in the WRC but with a smaller wing and restrictor plate, and similar to the X-Raid vehicle that recently won at Dakar.

Victory at the event was particularly meaningful for Prodrive, which got its start at the Qatar International Rally way back in 1984 to kick off the first MERC in the Rothmans Porsche 911 SC RS (pictured in the high-res image gallery below).

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Official: 2012 Mini Roadster priced from $24,350*

01/28/2012   [Original: Autoblog]
Category: Car Buying, Convertibles, Sports/GTs, MINI, UK

2012 Mini Cooper Roadster, top down

Mini has officially announced pricing for the company's new Cooper Roadster. The tiny droptop will carry a base MSRP of $24,350 in the U.S., while the Cooper S Roadster will set you back $27,350. The top-of-the-line John Cooper Works Roadster, meanwhile, will command a sticker of $34,500 (*pricing exclude a $700 destination and handling fee). Should buyers wish to drop an automatic transmission into their Cooper Roadster or Cooper S Roadster, the two-pedal option will cost an additional $1,250, but the John Cooper Works Roadster is only available with a manual gearbox. Mini says 16-inch alloy wheels are standard on the base roadster and its S counterpart, while the topped-out JCW Roadster will roll on flashier 17-inch wheels.

That means the Cooper Roadster requires a $3,450 premium over the base hardtop Coupe, but curiously, it's cheaper than the Cooper Convertible by $600. While the latter doesn't exactly offer palatial amounts of space for rear passengers, it is still considerably more functional than its Cooper Roadster equivalent. We have to wonder if there's enough of a price differential between the two models to keep buyers from skipping the more rakish Roadster for its four-seat counterpart, but either way, we're just pleased it doesn't share the Coupe's awkward backwards-ballcap roofline. Hit the jump for the lengthy press release.

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Report: Mini wants to make JCW its BMW M, bring diesel models Stateside

01/28/2012   [Original: Autoblog]
Category: Sports/GTs, MINI, Diesel

Mini John Cooper Works

As far as the Mini lineup goes, the John Cooper Works models sit at the very top of the performance spectrum. But that's not enough for Mini's (relatively) new chief Kay Segler. The German auto exec came to the post from the M division of parent company BMW, and that's what Segler wants for the Mini brand as well.

So what does a further differentiated JCW line mean for the Mini? That's hard to say at this point, beyond marketing, but we could be looking at even more powerful versions than the 208-horsepower, 1.6-liter turbo four currently employed. With the arrival of the JCW Countryman, Mini will have created Works versions of every bodystyle in its considerable portfolio - and it will have a more powerful 223hp mill on its hands, which could find its way into the rumored upcoming Mini GP edition as well.

More exciting JCW models aren't all that Segler has planned for Mini, however. According to Car and Driver, as U.S. demand is growing for for Mini's diesel-powered models already offered in Europe and other markets. While we wouldn't expect an oil-burning Mini to find its way across the Atlantic in this generation of models, once the next series comes along in the next couple of years, a diesel-powered Mini could wind up in American showrooms.

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Video: Peter Berg directs Mini Roadster cliffhanger

01/26/2012   [Original: Autoblog]
Category: Convertibles, Marketing/Advertising, Videos, MINI

The Mini Roadster ad campaign is continuing the "Another Day. Another Adventure." campaign begun with the Mini Coupe. The Roadster spots, directed by Peter Berg, started with two well-dressed gents darting through the various avenues of Istanbul. It picks up with them having, somehow, nearly driven off a bridge.

At that point, Mini-type antics take over, and you can watch them in high-def in the video after the jump.

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Report: Mini Rocketman reportedly canned

01/24/2012   [Original: Autoblog]
Category: Concept Cars, Hatchbacks, MINI

The Mini Rocketman (we'll spare you the Elton John lyrics) was one of our favorite concepts from the 2011 Geneva Motor Show. Sure, the name is silly, but this pint-sized concept showed what could be in store for an even more mini Mini. A smarter Smart, if you will. However, a new report from CAR states that the entry-level Mini project has allegedly been canned. The Rocketman as we know it has been grounded.

The reason? CAR reports that it would be a costly endeavor to develop the Rocketman to meet street-legal specifications; specifically, handling, stability and crash standards. The concept only measures in at 134.6 inches long - a full 12 inches shorter than a standard Cooper hatchback, and while Mini insiders said that a production version could come as early as 2016, there are now no plans to offer a vehicle smaller than the current Cooper.

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Official: Mini celebrates London Olympics with new Bayswater and Baker Street special editions

01/20/2012   [Original: Autoblog]
Category: Etc., Hatchbacks, MINI, UK, Design/Style

2012 Mini Bayswater special edition

With the Olympic Games coming up this spring, BMW is keen to leverage its sponsorship. And since they're taking place in London, England, the German automaker wouldn't miss the opportunity to include its more youthful, retro British subsidiary. And so it has released today not one, but two new special editions of the classic Mini hardtop hatchback, both named after London neighborhoods.

First up is the Mini Baker Street (pictured at right). Available on the Mini One (the entry-level model overseas), One D (the diesel version), Cooper and Cooper D, the Baker Street edition lays black V-shaped bonnet stripes over a light gray (or available white or black) base color, complemented by glossy black 16-inch alloys and mirror caps. Inside, the cloth and leather seats are finished in a diamond-pattern with gray trim and 2012 Mini Baker Street special editionchrome accents. A whole mess of optional extras are bundled as standard, and include of course, there are the requisite special badges.

The Bayswater edition (shown above) - available on Cooper, Cooper S, Cooper D and Cooper SD models - takes a more sporting approach, with an exclusive shade of metallic blue (or optional black or gray) with a black roof, centered blue and gray stripes up the hood, with 17-inch alloys in glossy black with polished rims, and door mirrors that, well..."mirror" the racing stripe: blue on the right, gray on the left. Leather seats come in an exclusive shade of anthracite with blue and gray bolsters and top-stitching, complemented by piano lacquer trim, stainless steel pedals, bundled optional equipment and special badges.

No word just yet on whether these models will be available internationally (read: in America) or whether they'll be exclusively British editions, but you can check them out in the pair of high-resolution image galleries and the press release after the jump.

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Report: Mini to expand lineup to ten with three new versions by decade's end

01/18/2012   [Original: Autoblog]
Category: MINI

Mini Beachcomber concept

Think there are a lot of Mini variants already? Hold on to your hats, because BMW is showing no signs of slowing down any time soon. Next month the new Mini Roadster will hit American showrooms, and next year, a two-door crossover (presaged by the Paceman concept from Detroit last year but carrying the Countryman Coupe in production form) should be available as well. But that's only the tip of the proverbial iceberg.

With the third-generation Mini Cooper hatchback set to arrive in 2014, the Anglo-German automaker will soon begin the whole process anew. And when all's said and done by the end of the decade, the Mini range will have - according to reports - grown by another three bodystyles for a total of 10.

The current lineup includes six bodystyles: the standard Cooper hatchback, the Mini Convertible, the Coupe, the Roadster, the Clubman wagon and the Countryman crossover. Throw the Countryman Coupe into the mix and you've got seven. What Mini will come up with next for three additional versions remains to be seen - we wouldn't be surprised to see a minivan, a slant-back crossover or maybe a convertible crossover (like the Beachcomber concept pictured above) - but if anyone can milk the bodystyle cow for all it's worth, we're confident its initials are B-M-W.

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